insideBIGDATA | How to Make Your Company’s Data Actionable

Big data is a big deal for today’s companies. The concept of using data to drive sales and improve customer satisfaction is so alluring to businesses that many organizations have begun investing blindly in big data platforms and analytics tools. But simply throwing money at platforms and tools won’t solve most problems businesses are trying to solve and only a few organizations are truly reaping the benefits big data offers.

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