Here’s the situation. The debate over the benefit of mobile applications is over. Done. Innovative firms seeking to one-up the competition, expand customers and grow revenue streams know that mobile applications are a solid bet for advancing these objectives. It’s tried and true, conjecture complete.
Still, a distinct disconnect remains. Though many companies are throwing dollars and resources at developing and purchasing mobile apps for customer communities, a lot less money and attention is being channeled into providing outstanding apps for internal users. It’s a reflection of the old English proverb about the shoemaker’s kids. You know the one, the shoemaker is busy stitching great shoes to peddle to his customers, and his children are virtually shoeless. He’ll get to them… and their dirty, calloused soles. Eventually. In the meantime, they won’t be running any races.
But your employees do need to run, and fast. If you’re serious about having them win. The good news is many firms are coming around to this realization. Unfortunately, the dominant approach seems to be a half-hearted, they can make do, kind of effort. Make do? You want them to win, remember?
The overarching disparity between carefully-crafted customer apps and the awkward make do apps that are being thrust upon internal communities is nothing short of startling. These applications are simply not meeting the needs of employees. Here’s the reality.
Routinely, internal apps:
- Are low on features, often lacking critical elements
- Can’t access critical information from back-end systems
- Only expose a limited subset of the desktop version’s functionality
- Commonly default to a clunky web browser implementation
- Demonstrate consistent interface problems
- Don’t emphasize user experience
- Are rife with integration challenges
- Don’t work well when there’s limited connectivity
- Aren’t optimized for the mobile experience